News & Views on Systemic Body Odor and Halitosis such as trimethylaminuria TMAU. If you have fecal odors or bowel odors it may be metabolic/systemic

12 October 2016

TMAU searches up to 12,100 a month (maybe)

Post about the popularity of the search terms tmau' 'trimethylaminuria' and 'fish odor syndrome' in google searches.

It seems they have doubled in 6 months (if the data is correct).

In a previous post about 6 months ago it seemed that searches for the keywords 'tmau' ' trimethylaminuria' were around 6,500 each, according to a program that says it monitors keyword search stats.


With the same program, the stats for the search keywords now are :

Keyword search stats per month
TMAU/tmau : 12,100.
Trimethylaminuria : 12,100.
Fish odor syndrome : 2,100.



This is quite a rise (if correct), though 'google trends' seems to show these keywords keeping quite steady over the last 90 days.

Keyword search data :
It sued to be quite easy to get an idea of google keyword search popularity from a public google stat page, but this was stopped about 2 years ago. One now needs to look around for keyword stats. This program claims to give good info (possibly from the same google data), although the google 'trends' for the keyword stats don't seem to entirely match.

Google Trends : Link to graph page below
Google trends is a public webpage where you can get an idea of keyword trends.

Below is the 90 day trend graph comparing keywords :
Trimethylaminuria.
TMAU.
Fish odor syndrome.



The trends :
The 90 day graph doesn't seem to match the 12,100/month count, but can reach maybe 100 a day.
I wonder if the term 'fish odor syndrome' has become an outdated term of search, or is more common search among 'normals'. Who knows.
TMAU : hopefully this will be the popular term that takes off (for trimethylaminuria) as it's the shortest. People seem to often misspell it as TAMU. In the trend it seems the most common term (only slightly).
The 90 day trend doesn't look like it is increasing much. The 12 month / 5 year comparisons also give conflicting stats, so 90 days was used for this as it's the longest that seems to use daily counts.

Advertiser bid prices / Cost per click (CPC)

The CPC is the general price an advertiser will pay for someone to click an ad.

CPC for :
Trimethylaminruia : $1
TMAU : $1
Fish odor syndrome : $0.02





TMAU and Trimethylaminuria seem to be pretty high value, meaning ads expect to get a decent return from clicks. That's a good sign for the community as in the end google is about ad revenue sales and means these terms are valuable to them. It looks like these 2 terms are bundled together in the sense their stats are exact same. Maybe ad buyers are tending to buy up both terms when they buy ads.

It's been noticed that ads on youtube videos about TMAU recently have had what an outsider might think of as very targeted ads. examples : charcoal, probiotics. So it looks like 'ad buyers' are getting quite targeted about what may interest viewers (or at least, they may buy). I'm guessing the TMAU community probably is quite 'receptive' to ads for supplements etc, even if it's unknown if they help.

It's interesting that the term 'fish odor syndrome' is worth only 2c. Either a sign it's not a common search or the ad buyers don't pick up on that term. Most in the community would probably rather this term would fade away as it does not describe their smells, but my guess is that TMA alone probably only smells of 'dead fish'. The other smells are probably other metabolites/volatiles (in my view). But overall it's probably best this term fades as it's misleading to those searching.

Final points :
It's uplifting that these search terms have doubled in interest over the last 6 months (if the data is right). Still probably pretty uncommon but making an inroad when people think of B.O/halitosis. Perhaps someday TMAU will be an insult in every school class, which of course would be bad but at the same time then the whole world would know about the concept of systemic body odor.
 

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