Idea : Billboard advertising campaign to raise awareness

Very few of the public are aware of the concept of metabolic malodors such as TMAU. Awareness would instigate research and sympathy.  Also in my opinion maybe 1% of the population may suffer from 'intermittent fecal body odor/TMAU' (which I currently believe to be FMO3 substrate malodor')

Question : How can the metabolic malodor community raise awareness ?
Idea : Billboard campaigns funded by crowdfunding

For instance a New York subway billboard campaign for a week might cost maybe $1000 (random guess). This could be crowfunded by the community via sites such as Indiegogo..

Possible advertising locations :
Major cities (e.g. New York)
Subway ad, Bus ad etc

Possible ad campaigns :
My suggestion would be to make it around TMAU or metabolic malodor in general
I would suggest mentioning a website to give those interested somewhere to go online
Random example : 'Fecal Body Odor ? It could be metabolic. Visit www ... etc'

How are location ad campaigns done ?
Usually via ad agencies

In summary 
Crowdfund for a location ad campaign (say $1000)
Put a billboard ad in a major city

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By sysbodyodor

fecal body odor, fund raising, media, raising awareness

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